Conservas Emperatriz has successfully concluded its participation in the 39th edition of the Salón Gourmets, held at IFEMA (Madrid). As leaders in the high-quality tinned food sector, our participation in this international showcase, in collaboration with the FER (Federation of Companies of La Rioja), has helped to consolidate the two current pillars of our growth strategy: the revamp of our visual identity and our firm commitment to food innovation.
Evolution and Innovation: The Rebranding of EmperatrizEvolución y Vanguardia: El Rebranding de Emperatriz
One of the key milestones of our work has been the successful rebranding of the Emperatriz brand. This evolution of our identity is not merely aesthetic; it represents a balance between our heritage and a vision geared towards an increasingly discerning consumer.
The new design, which has been very well received by industry professionals, aims to reflect our commitment to quality and the transparency of our processes. In a setting as competitive as the Salón Gourmets, our new brand identity has managed to stand out, reinforcing the premium quality of our traditional range
Ohw! vegy: Innovation in the vegetable range
Alongside our main brand, we have given pride of place to our Ohw! vegy range. This vegan range stems from our ability to adapt to new trends in healthy and sustainable (plant-based) consumption.
Throughout the trade fair, Ohw! vegy has generated considerable interest among distributors, who have welcomed the combination of top-quality ingredients with innovative packaging formats. With this range, we aim to ensure that traditional tinned food can also find a place in new vegetable market segments.
A positive and professional assessment
We at Conservas Emperatriz would like to express our gratitude for the interest shown by all the professionals, customers and media representatives who visited our stand. The feedback we have received regarding the quality of our products and our new brand image motivates us to continue leading the sector by offering the best solutions to consumers.
We would also like to thank the FER for the framework of cooperation it has provided, which has enabled us to promote our brand under the best possible operating conditions.
We return with the satisfaction of having reaffirmed that Conservas Emperatriz is synonymous with quality, innovation and a commitment to high-quality products.
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